COOKIE POLICY

1. Definitions and Interpretation

In this Policy the following terms shall have the following meanings:

“Cookie”	means a small text file placed on your computer or device by our site when you visit certain parts of our site and/or when you use certain features of our site. Details of the cookies used by our site are set out in section 1 below.
“Cookie Law”	means the relevant parts of the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011.
“Personal data”	means all the data that relates to an identifiable person who can be directly or indirectly identified from that data. In this case, it means personal data that you give to us via our site. This definition shall, where applicable, incorporate the definitions provided in the EU Regulation 2016/679 – the General Data Protection Regulation (“GDPR”);

Our Use of Cookies

1.1 Our site may place and access certain first party cookies on your computer or device. First party cookies are those placed directly by us and are used only by us. We use cookies to facilitate and improve your experience of our site and to provide and improve our products. We have carefully chosen these cookies and have taken steps to ensure that your privacy and personal data is protected and always respected.

1.2 All cookies used by and on our site are used in accordance with current cookie law.

1.3 Before cookies are placed on your computer or device, you will be shown a prompt e.g., cookie pop up requesting your consent to set those cookies. By giving your consent to the placing of cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of cookies; however certain features of our site may not function fully or as intended.

1.4 Certain features of our site depend on cookies to function. Cookie Law deems these cookies to be “strictly necessary”. These cookies are shown below in section 1.5. Your consent will not be sought to place these cookies, but it is still important that you are aware of them. You may still block these cookies by changing your internet browser’s settings as detailed below in section 1.9, but please be aware that our site may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.

1.5 The following first party cookies may be placed on your computer or device:

Name of Cookie	Purpose	Strictly Necessary
Infusionsoft cookie	Infusionsoft is used as our email marketing software and offers a service to embed web forms onto our sites. These forms are used to collect data under section 5.	Yes
Banner cookie	Our websites contain small banners from our service providers. These banners are controlled by us and not a third party. We only track clicks and Impressions for this and is completely anonymous.	Yes

1.6 Our site uses analytics services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how our site is used. This, in turn, enables us to improve our site and the products and services offered through it. You do not have to allow us to use these cookies, however whilst our use of them does not pose any risk to your privacy or your safe use of our site, it does enable us to continually improve our site, making it a better and more useful experience for you.

1.7 The analytics service(s) used by our site use(s) cookies to gather the required information.

1.8 The analytics service(s) used by our site use(s) the following cookies:

Name of Cookie	First / Third Party	Provider	Purpose
Tracking cookie	third party	Google	All this information is anonymous and is used to compile general visitor statistics such as what type of device is used, how long spent on sites, what pages are looked at, how people reached our sites (e.g., from a search engine) and whether they have been here before.All this data is completely anonymous and helps us to build a better website and experience for our visitors.

1.9 In addition to the controls that we provide, you can choose to enable or disable cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third-party cookies. By default, most internet browsers accept cookies, but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

1.10 You can choose to delete cookies on your computer or device at any time, however you may lose any information that enables you to access our site more quickly and efficiently including, but not limited to, login and personalisation settings.

It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.

2. Know your Cookies

All Cookies used by and on our site are used in accordance with current Cookie Law. We may use some or all the following types of cookies:

• Strictly Necessary Cookies: A cookie falls into this category if it is essential to the operation of your website. Strictly necessary cookies may, for example, be required for functions such as logging in, storing items in a shopping basket, or enabling payment transactions.
• Analytics Cookies: Understanding how users use your website can be extremely valuable. Analytics cookies provide insights into many factors such as how users are navigating around the site and what features they are using. Analytics cookies may often be set by third parties, but not always. To add to complications, however, even if analytics cookies are set by you, if the data collected by them is processed by a third party, they will be treated differently from a data protection perspective.
• Functionality Cookies: Many websites offer some level of personalisation and functionality cookies play a key role here. For auditing purposes, however, it is important not to confuse these with the strictly necessary variety. If the site can be used properly without the cookie, it isn’t strictly necessary.
• Targeting Cookies: It is important to know when and how often someone visits your website, and which parts of it they have used (including which pages they have visited, and which links they have followed). As with analytics cookies, targeting cookies allow you to better understand your users, enabling you to make your site and, more importantly, the advertising on it more relevant to those users’ interests. Targeting cookies may often be set by third parties.
• First-Party Cookies: As the name suggests, these cookies are placed directly by your website (as opposed to those placed by third-party services, for which see below). Most, if not all, of your strictly necessary and functionality cookies will likely be first-party cookies.
• Third-Party Cookies: These cookies are placed by third parties providing services such as advertising and analytics. Analytics and targeting cookies are common types of third-party cookie as such work is often not undertaken in-house.
• Persistent Cookies: Any of the cookies listed above may be a persistent cookie. Persistent cookies are those which remain active on a user’s computer or device for a predetermined period and are activated when that user visits your website.

Any of the above types of cookies may be a session cookie. Session cookies are temporary and only remain on your computer or device from the point at which you visit our site until you close your browser. Session cookies are deleted when you close your browser.

• Cookies on our site are not permanent and will expire after 30 days
• For more specific details of the cookies that we use, please refer to the table in section 1.

3. Contacting Us

If you have any questions about our site or this cookie policy, please contact us by email at team@berksfinance.co.uk, by telephone on 0208 108 0709 / 0800 999 3637, or by post at The Urban Building, 3-9 Albert Street, Slough, Berkshire, SL1 2BE.